Personal branding is a technique that people practice to market themselves(self-promotion) and their careers as brands. This concept suggests that the self-packaging is the key of success. So, this tutorial is divided into various chapters and describes the concept of personal branding and suggests how to practice personal branding.
This tutorial is designed primarily for the professionals looking for the new venture as well as the students who have just graduated and thinking for the right career. Additionally, any interested reader can take advantage of this tutorial to update his/her knowledge about the personal branding.
There is as such no prerequisite of this tutorial, but calm and composure state of mind is required to fully understand the concept of personal branding.